Case studies

Work that shipped.

Selected engagements from Laya Digital and real estate data analytics — the problem, the work, the receipts.

Travel · AI Automation

An AI concierge that handles intake, quotes, and follow-ups

Client · Boutique Travel Agency

Problem

The founder was the bottleneck for every inquiry — manually replying to DMs, drafting itineraries, and chasing payments.

Work

Built an AI automation layer across intake, trip personalization, quote generation, and payment follow-ups — all synced to her CRM and calendar.

Result

Response time dropped from 6 hrs to under 5 min
30+ inquiry hours reclaimed per week
Booking close rate up 40%

Real Estate · Agentic Workflows

Agentic workflows that qualify leads while she shows homes

Client · Independent Real Estate Agent

Problem

Leads came in faster than she could respond; hot buyers cooled off and listings sat without follow-up.

Work

Deployed an agentic system that instantly replies, qualifies intent, schedules showings, and drafts personalized nurture sequences — integrated with her MLS and calendar.

Result

Lead response time: under 2 minutes, 24/7
Showing appointments up 3× in 60 days
Closed 2 listings from old cold leads via re-engagement

Skincare · Social Strategy & Paid Creative

Social strategy and ad creatives that moved product

Client · Clean Beauty Skincare Brand

Problem

Posting daily but seeing flat sales; ad creative fatigue was driving up CAC and killing ROAS.

Work

Designed a content system, shot fresh ad creatives, and rebuilt paid social around a testing cadence — hook variations, UGC-style assets, and retargeting flows.

Result

ROAS improved from 1.8× to 4.2× in 8 weeks
Revenue from paid social up 210%
Follower growth of 18K with higher engagement quality

Client testimonials

What clients actually say.

"We went from drowning in DMs to having an AI concierge that handles inquiries while we sleep. Bookings are up and I finally have my weekends back."

Founder

Boutique travel agency

"The agentic system qualifies leads before I even see them. I'm showing more homes and closing faster — it literally works while I'm in showings."

Independent Real Estate Agent

Residential real estate

"Our ROAS more than doubled and the creative fatigue is gone. Lakshmi built a content engine that actually converts followers into customers."

Brand Director

Clean beauty skincare brand

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